The Next Best Thing

How low will Hollywood executives stoop to make a quick buck? Just ask the producers of The Transmorphers, the brand new straight-to-video feature by The Asylum released alongside the mega-hyped Michael Bay blockbuster Transformers. I was strolling through the new releases section at my neighborhood Blockbusters yesterday afternoon when I stumbled on this studio's shameless endeavor to exploit the monstrous publicity being poured into the robo-epic.

I remember being similarly baffled when seeing one of their previous turds, Snakes on a Train. Although from the look of the cover, it seems like it should have been called Trains in a Snake (hehe... heh). While Snakes on a Plane wasn't anything close to a cinematic masterpiece, at least they had creativity and an impressive viral marketing campaign to their credit (not to mention Samuel L. Jackson cussing out snakes). Snakes on a Train lacks the first, and tries to steal the other.

The most mind-boggling thing of all? Every copy of Transmorphers was actually checked out. Transmorphers! Robots incognito!

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