Hulk Franchise Getting Fresh Coat Of Green Paint

This image was released at Comic-Con, to build hype for the upcoming Incredible Hulk remake starring Ed Norton. I know that "reimagining" a superhero movie franchise is all the rage these days. It worked for Batman and Superman - but isn't there a minimum time frame required before you completely scrap the last movie and start all over? I think we can all agree that the last Hulk movie sucked pretty bad. Nobody is arguing with that. But seriously, it feels like it just came out yesterday. Are they even allowed to do that? Did they call do-over on Hulk?

If Batman Begins is any indication of what's to come, we might be seeing a darker, moodier Hulk movie with more character-driven plot and a lot less nipple action. Also, with Ed Norton as the lead, I can't get the image of Ol' Green Jeans providing some brutal curb-biting justice, American History X-style. But I guess that's too much to hope for.