Monday, July 2, 2007

Who Needs The Kwik-E-Mart? We Do

Fox has launched a brilliant marketing campaign with 7-11, converting their convenience stores into the famed Kwik-E-Mart previously exclusive to Springfield. The transformation appears exhaustive, down to the yellow brick and brown shingles of the exterior, to the no-longer-fictional Krusty O's cereal, Buzz cola, and Squishee drinks. Springfield's residents occupy the store as well, from Comic Book Guy, to Frostillicus still frozen in his time-travel freezer. They even have an Indian guy working the register who I assume they've hired to play Apu. Hats off to Fox and 7-11 for putting this fanboy creamdream together!

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