Tuesday, July 17, 2007

Scion The Sheeple Slayer

I forgot to mention Toyota's new Scion commercial when I went to go watch "Transformers." All the buzz over the movie itself and the Cloverfield trailer overshadowed this interesting little ad campaign.

In an attempt to make the Scion xD more appealing to the the youth market, ATTIK designed a campaign that channels Tim Burton and combines it with the interactive mayhem of videogames. The Little Deviant site serves as a short narrative game that puts you in the role of the demonic deviants. Your goal is to kill sheeple in various different ways so that you can collect their green blood to use as lubricant at the Scion factory. It's a fun little diversion similar to the games you can find on the Adult Swim website.

So does this make me want to buy a Scion? Not really. As much as I enjoy the idea of ripping apart cartoon sheeple with meat hooks, it doesn't change the fact that the Scion still looks like something only a pansy would drive.

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